McDonnell-Douglas Survey

Date Received: Wed, 5 Nov 1997
From: Meg Schell
Subject: Survey return

The following was a page put on the McDonnell Douglas Internet home page by a worker with a sense of humor. The company took exception to it, however...


Important! Important! Please fill out and mail this card within 10 days of purchase.

Thank you for purchasing a McDonnell Douglas military aircraft. In order to protect your new investment, please take a few moments to fill out the warranty registration card below. Answering the survey questions is not required, but the information will help us to develop new products that best meet your needs and desires.

1. _Mr. _Mrs. _Ms. _Miss _Lt. _Gen. _Comrade _Classified _Other

First Name
Last Name
Code Name
Latitude _________ Longitude _________ Altitude _________

2. Which model aircraft did you purchase?
_F-14 Tomcat _F-15 Eagle _F-16 Falcon _F-117A Stealth _Classified

3. Date of purchase: Month: _________ Day: _________ Year: _________

4. Serial Number:

5. Please check where this product was purchased:
_Received as gift/aid package
_Catalog showroom
_Sleazy arms broker
_Mail order
_Discount store
_Government surplus

6. Please check how you became aware of the McDonnell Douglas product you have just purchased:
_Heard loud noise, looked up
_Store display
_Recommended by friend/relative/ally
_Political lobbying by manufacturer
_Was attacked by one

7. Please check the three (3) factors that most influenced your decision to purchase this McDonnell Douglas product:
_Recommended by salesperson
_McDonnell Douglas reputation
_Advanced Weapons Systems
_Backroom politics
_Negative experience opposing one in combat

8. Please check the location(s) where this product will be used:
_North America
_Central/South America
_Aircraft carrier
_Middle East
_Asia/Far East
_Misc. Third World countries

9. Please check the products that you currently own or intend to purchase in the near future:

>ProductOwnIntend to purchase
>Color TV________
>Killer Satellite________
>CD Player________
>Air-to-Air Missiles________
>Space Shuttle________
>Home Computer________
>Nuclear Weapon________

10. How would you describe yourself or your organization? Check all that apply:

11. How did you pay for your McDonnell Douglas product?
_Suitcases of cocaine
_Oil revenues
_Deficit spending
_Personal check
_Credit card
_Ransom money
_Traveler's check

12. Check all that apply:

>OccupationYouYour Spouse
>Middle management________
>Eccentric billionaire________
>Defense Minister/general________

13. To help us understand our customers' lifestyles, please indicate the interests and activities in which you and your spouse enjoy participating on a regular basis:

>Activity/InterestYouYour Spouse
>Default on loans________
>Black market/smuggling________
>Watching sports on TV________
>Household pets________
>Crushing rebellions________
>Fashion clothing________
>Border disputes________
>Mutually Assured Destruction________

Thanks for taking the time to fill out this questionnaire. Your answers will be used in market studies that will help McDonnell Douglas serve you better in the future--as well as allowing you to receive mailings and special offers from other companies, governments, extremist groups, and mysterious consortia.

Comments or suggestions about our fighter planes? Please write to:
Marketing Department
Military Aerospace Division
P.O. Box 800
St. Louis

This page last updated .